Content Marketing Strategy Guide: Travel, Tourism and Hospitality
The travel, tourism and hospitality market is one of the most fiercely competitive markets on the internet. With a majority of modern travellers using search engines such as Google to plan, research and book their holidays; ensuring your online content strategy is fully optimised in regards to content and structure is of the utmost importance. To help you achieve this, the Key Content team have prepared an easy-to-follow guide to help you get the most from your online content marketing with specific focus on the travel, tourism and hospitality market.
Why is Optimising your Online Marketing Strategy so Important?
Today, approximately 94% of consumers use the internet to research, plan and purchases products and services. In regards to the travel, tourism and hospitality market, these users depend on search engines to learn more about destinations, find the best deals on flights and accommodation, book tickets for regional events, and plan an itinerary for their trip. The websites that contain the most detailed information regarding all these areas are the ones that enjoy a higher ranking within search engines indexes. Therefore, it is vital that your website doesn’t just include information about your company’s offers and services, but also detailed destination guides, hotel descriptions and other related pieces of information that holiday makers might find useful.
How to Develop an Effect Content Strategy for the Web
An effective content strategy requires the regular creation, publication and promotion of unique content related to your company’s products and services. For travel and tourism marketing, this will include destination guides, accommodations guides and travelling tips tailored for holiday makers. If a visitor can find all the information they need about their holiday on your website, they are less likely to take their business elsewhere when it comes to booking. However, it is not just about creating relevant content; it is also about structuring it in a way that is easy to follow for users and search engines a-like. This involves including search engine optimisation elements such as keywords, detailed headings and sub-headings, meta tags and descriptions, image and/or video elements, and links to pages that provide visitors with further information related to their search.
How Key Content can Help you with your Travel, Tourism and Hospitality Marketing Strategy
Within our guide, you will find detailed information about:
- How to develop an effective text content strategy
- How to identify and appeal to your target audience
- How to make the most out of your image and video content
- How to develop a strong style guide
- How to research effective keywords
- How to establish a link building strategy
- How to best translate your website
- How to get the most out of user generated content
- How to get the most out of social media
- How to effectively use metadata
- How to monitor your progress
Each of these steps will help you develop and implement your own marketing strategy and are all specifically focused on the travel, tourism and hospitality market.
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