How to Get the Most out of Social Media: Travel, Tourism and Hospitality
Social Media has become one of the most effective forms of marketing in the online world. Providing businesses with the ability to interact directly with their target audience, generate attention to new deals, offers and services, and advertise their brand across the world, social media outlets such as Twitter and Facebook should play an important role in any businesses online marketing strategy. However, simply setting up a Facebook page and Twitter account is not enough; you also have to conduct research into your target audience and establish the best way to use social media marketing to suit the needs of the travel and tourism market.
Target Audience Research
When setting up a social media campaign, it is important to discover which social media channels your target audience use and how they use them. In the travel and tourism market, many users enjoy sharing their holiday experiences on platforms such as Instagram and Facebook, making these two channels especially useful. These two platforms also provide different ways in which you can interact with your audience and, ideally, get them to contribute to your page. For example, running a Facebook competition for the best holiday blog, or an Instagram competition for the best holiday photo is a great way to generate activity on your social media pages.
Once you have established on which channels your target audience are most active, you can also pay for advertising on these websites that directly target members of your target audience and appear on their profile pages. This helps generate brand awareness and ensures that your advertisements are being seen by the relevant people.
Regularly Updated Content
One of the many advantages social media platforms provide that corporate websites don’t is that you can use a more relaxed tone when addressing your potential customers. While your website will contain detailed information about holiday destinations, budget travel guides and luxury accommodations, your social media pages can show a more personal side to your company, with regularly updated blog posts, video content, photographs and interactive competitions. By regularly updating your social media content, you are more likely to attract regular page views. This is especially ideal if you frequently update your offers and want to advertise the fact without having to pay for new advertising campaigns. Additionally, engaging and interesting content is likely to encourage page visitors to share posts with their friends, generating more brand awareness and expanding your potential client base.
Image copyright: Fotolia.comHow to Get the Most out of Social Media: Travel, Tourism and Hospitality