How to Make the Most out of Your Image and Video Content: Travel, Tourism and Hospitality
The importance of including graphical elements – image and video content – in your website’s design should not be underestimated. Such content plays an integral part in website design, not only in terms of providing visitors with an aesthetically pleasing webpage, but also in regards to search engine optimisation. In the travel and tourism market, image and video content could easily be the deciding factor of whether or not a customer books a room at your accommodation or a flight to your advertised destination. After all, a picture is worth a thousand words and being able to show off your elegantly designed hotel rooms, or the long stretches of golden sands your destination has to offer is the best way to pique your target audience’s interest.
The Importance of Image and Video Content
Image and video content significantly improves a website’s appearance by breaking up long sections of text and providing a visual anchor for the information provided. Research shows that websites with images and videos keep user attention for longer – and as longer visits increase the likelihood of conversion, it is little wonder why graphical features are seen as such an important element of search engine optimisation.
Graphical content is well suited for the travel and tourism market as there is no end of appropriate elements that can be used. For example, if your business specialises in hotels – then images of the rooms on offer is a great way to show potential customers the type of accommodation they can expect. Similarly, if you specialises in package holidays, pictures or even videos showing the surrounding area’s hotspots helps create a sense of place for visitors.
Presenting your Image and Video Content
Image and video content should be presented in a natural looking way that breaks up the text content of the webpage. Many website designs feature a relevant image at the top of each page and perhaps include a video or sideshow of images in the middle or at the end of the text. In the travel and tourism market, slideshows are especially commonplace as they convey a lot of information about an area without making visitors spend a lot of time reading.
However you decide to layout your page, care must be taken when selecting images and videos to display. Only use graphical elements that match the themes of the text, have been professionally produced and present an enticing look into the accommodations or destinations on offer. Additionally, knowing how to properly “tag” your graphical elements is important in order for search engines such as Google to recognize them. More information on how to tag your image and video content can be found here.
Image copyright: Fotolia.deHow to Make the Most out of Your Image and Video Content: Travel, Tourism and Hospitality