SEO: Common Mistakes
The semantic optimization of a website relies on many processes, each of which is designed to appeal to users and search engines alike. However, knowing how to implement these processes and functions is just as important as knowing exactly what to implement as many websites suffer due to easily avoidable SEO mistakes.
The misuse of keywords is the most common mistake made by web developers. Keywords and their synonyms need to be sprinkled naturally throughout a webpage’s content. The keywords need to be relevant to your website, the specific article in which it is featured and the needs of your users. Not only this, but it and its synonyms have to be implemented in a natural way.
Also, the importance of finding the right keyword is paramount. For this, you must think like your target audience and see what keywords are used more than others. Many websites suffer as they misuse their keywords or, even worse, feature keywords inappropriate to the content its target audience.
Misuse of HTML Tags
HTML tags are an important and often overlooked component of an effective SEO campaign. Ensuring your title tags are correctly placed helps search engines and users navigate your pages and also act as the main tags that appear in search engine results. HTML tags should include keywords that help users and search engine establish what content is featured on the page.
Misuse of Meta Tags
Although they play an important factor in SEO, many web developers rely too heavily on meta tags at the expense of other important areas. Meta tags help search engines establish the content of a website, though this information isn’t as important as the content itself, which is often overlooked. A successful SEO campaign finds the right balance between on-page content and meta data.
Over Reliance of Images
Images, graphic elements and videos are hugely important for users and search engines alike, however, there is a tendency for web developers to rely too heavily on these elements. Remember that search engines can’t analyse these elements as effectively as text content, meaning that text content should always be given priority. This, however, is not say that images, videos and graphics should be overlooked as they help improve the user experience and are looked upon favourably by search engines even if they cannot be fully analysed.
A URL needs to be concise, clear and dynamic. In order to achieve this, the URL should consist of a title which contains a keyword relevant to the page’s content. Over complicated URLs are difficult for users to remember and are poorly rated by search engines.
In order for an SEO campaign to be successful, it is important to secure strong backlinks. A strong backlink refers to a high ranked page and offers the user relevant information. In principal, the more backlinks a website has the better; however, this only applies if the backlinks are strong. For example, 5 strong backlinks is better than 10 bad backlinks, which is why it is important not to simply backlink spam.SEO: Common Mistakes