SEO: Internal Linking
Internal linking describes how the sub-pages of a website are linked together. The better the sub-pages are linked with the home page and to each other, the better Google can understand each individual page and your website as a whole. As with every on-page optimisation measure, page visitors also benefit when a domain’s internal linking has been effectively optimised as they are able to find information quicker and easier, increasing the potential for conversion.
Optimised Internal Linking Increases Conversion Rates
Regarding page visitors, the following rule applies: The longer users stay on a page, the higher the conversion rate. By having optimised internal linking, a domain can increase the likelihood that a user reads through more sub-pages, thereby increasing the time spent on the domain. The more information that is presented to a user, and the easier it is to find this information, dramatically increases the likelihood of conversion. In addition to better navigation and usability (ease of use), the Google PageRank is better distributed from the home page to sub-pages.
Recommended Internal Linking Strategies
It is highly recommended that businesses wishing to flourish in the online world optimise their internal linking strategies. This can be done a number of different ways, all of which revolve around linking from one page to another via relevant keywords. Link primarily from texts that feature on your landing pages to content-relevant sub-pages. For example, if your business sells used car parts, the keyword “tyres” could be used to link visitors to your sub-page featuring your “tyre” products. This is a very simple but effective form of SEO. However, be sure the number of internal links is not too high (maximum 10 links from each text) and always remember that the hyperlinked content should provide the page visitor with further information and not just link to an irrelevant page.SEO: Internal Linking