SEO: An Introduction
Search engine optimisation (SEO) is the most effective method of enhancing a website’s visibility and increasing its traffic. The success of any SEO campaign relies on a number of different factors including text content, video content, organic link building and the design and structure of your website. All these factors, plus many more, are taken into consideration when search engines such as Google calculate search results, demonstrating the importance of effective search engine optimization.
SEO in Relation to Search Engines
The overwhelming success of Google in comparison to its competitors can be attributed to the fact that the Google search engine currently provides the most accurate, relevant and valuable search results on the Internet. This is a direct result of its algorithm, which currently features over 200 factors. Many of these factors are dedicated to determining the quality and relevance of a website in relation to the search query. The more of these factors a website satisfies, the higher it will be placed within Google’s search results.
On-Page Optimisation and Off-Page Optimisation
In order to meet the demands of modern search engine algorithms, an SEO campaign needs to implement both on-page and off-page optimisation techniques. On-page optimisation takes into account all factors of your internet presence of which you have complete control such as text content, video content and the development of an appropriate structure. On-page optimisation can directly influence in an increase of a website’s search engine ranking, of the number of relevant keywords stored in the Google index and how easily a website can be navigated “Googlebots”. In addition to the benefits associated with on-page optimisation in regards to search engine performance, the visitors of your website will also profit from a simpler navigation, more relevant content and user-friendly design and structure.
Off-page optimisation techniques refer to SEO methods that take place away from the website and usually consist of organic link building campaigns. A link building campaign can also influence a website’s search engine ranking as well as its page rank by placing inbound, high-quality links on thematically relevant websites.
Increasing your Online Visibility
In practical terms, a key aspect of SEO is the increase of your website’s visibility on Google and other search engines. The better your website’s optimisation, the better its search engine ranking; the better its search ranking, the more visible it is to your target audience. To help a website prosper in the online world, effective search engine optimisation is the most valuable tool at any webmaster’s disposal.SEO: An Introduction